An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that decision as a consumer.

Use consumer in a sentence

Throughout the entire product life cycle it is important to keep the consumer in mind, from product features all the way to the type of marketing.

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I was a consumer in the store and went around looking for new and interesting things to buy for myself.

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Black Friday was sure to be a success due to increased consumer demand for the latest inexpensive electronics being offered by the store.

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