An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that decision as a consumer.

Use consumer in a sentence

I was a consumer in the store and went around looking for new and interesting things to buy for myself.

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Black Friday was sure to be a success due to increased consumer demand for the latest inexpensive electronics being offered by the store.

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High-end apparel department store chains such as Saks Fifth Avenue and Bloomingdales market their merchandise as sophisticated and classy to attract an affluent consumer base.

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