point-of-sale material


a display material to advertise a product where it is being sold, e.g. posters or dump bins.
AbbreviationPOS material  

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Susan attributed her success at the trade show to the high impact point-of-sale material her marketing department created for her.

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We finished the designs on the point-of-sale material and were more than impressed with the finished result, which was sure to bring a lot of excitement.

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The small business owner went to seminar and learned of new marketing techniques and immediately emplimented point-of-sale material at his cash registers, almost doubling the retail sales of the displayed products

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