potential

Definition

adjective
possible
Usage
potential customers
people who could be customers
Usage
potential market
a market which could be exploited
noun
the possibility of becoming something
Usage
a share with a growth potential or with a potential for growth
a share which is likely to increase in value
Usage
a product with considerable sales potential
a product which is likely to have very large sales
Usage
to analyse the market potential
to examine the market to see how large it possibly is

"...career prospects are excellent for someone with growth potential" [Australian Financial Review]

"...for sale: established general cleaning business; has potential to be increased to over 1 million dollar turnover" [Australian Financial Review]

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