preference

Definition

noun
  1. a thing which someone prefers
    Examplethe customers' preference for small corner shops
  2. a thing which has an advantage over something else

Use preference in a sentence

I asked him what his preference would be as far as pizza goes and he told me that any pizza was good pizza.

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You should try and not be so stubborn that you will only go with your preference even if you find something better.

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The two friends were deciding where they wanted to go for dinner, they both had a preference for different types of food.

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tax clientele revealed preference