product analysis


an examination of each separate product in a company's range to find out why it sells, who buys it, etc.

Use product analysis in a sentence

You should try and do a full product analysis that you will let you know exactly how good it is.

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Before we launched our new division, my boss asked me to perform a product analysis on our proposed offerings and our customers' desires.

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After a thorough product analysis the company was able to better target it's advertising to reach those most interested in the products they produced.

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