punter

Definition

noun
  1. a person who gambles or who hopes to make money on the Stock Exchange in the
    ExampleThe share price shot up as punters rushed to buy.
  2. a customer
    (informal)
    ExampleThe product looks attractive but will the punters like it?

"...if punters don't come in for their regular packet of cigarettes, then they are unlikely to make any impulse buys" [The Grocer]

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