more expensive or appealing to a wealthy section of the population
the company has decided to move upmarket
the company has decided to start to produce more luxury items

Use upmarket in a sentence

You may want to try and sway your product to the upmarket if you think that will earn you more money.

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The upmarket trend in the area is obvious as gentrification has been occurring for years so we provide upscale services to match.

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UPMARKET appealing or catering to high-income consumers bear market, black market, bull market, down-market, flea market, free market, gray market, mass-market, meat market, newmarket, stock market, test-market, third market

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uplift up-market capture ratio