critical mass

Definition

The size at which a business or market undergoes a fundamental change in regard to operations. An example of such a change is a company's achievement of increasing returns to scale.

Use critical mass in a sentence

They were at critical mass, so great care had to be taken to make sure everything went okay for everyone.

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You need to know if you are approaching critical mass and be ready to make an adjustment if you are to reach it.

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You should try to make sure that you never find yourself in a situation of critical mass that you can't get out of.

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