The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor.

Use cross-selling in a sentence

You may want to try and do some cross-selling to get your new product in the hand of more consumers.

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In the art of selling, the same person that bought a vacuum might want to buy a television and that's when cross-selling comes into play.

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The integration of various technologies has allowed cross-selling by Apple of its various computer, pad, smart phone and now wearables products.

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