return on innovation investment


Measurement that evaluates the profitability of a company's investment in new products. The return on innovation investment compares profits generated by a new product with the expense of developing the product and bringing it to market. Also called R2I, ROI2.
Browse Definitions by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
return on gross invested capital (ROGIC) Return on Invested Capital