market study

Definition

A forecast of the demand for a certain type of real estate project in the future which includes an estimate of the square footage that could be absorbed and the rents that could be charged.

Use market study in a sentence

You may want to try and do a market study that will help you be able to predict how things will be going.

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The construction company undertook an extensive market study to determine the type, size, and the need for housing in the greater metropolitan area to better estimate potential profit on the development.

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The real estate developer was planning on building a new apartment complex downtown, but not before performing a market study to see if it would be profitable enough considering his large capital investment

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