demographics

Definition

Socioeconomic groups, characterized by age, income, sex, education, occupation, etc., that comprise a market niche.

Use demographics in a sentence

The demographics for the state of Texas has changed drastically in last few years due to influx of people from other states.

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I didn't know what demographics we were aiming for with our product and it made me a bit nervous because we were uncertain and that never happened.

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The demographics for his area is made up of middle aged people with textile mill experience due to a large mill that employed most of the people in the area that recently closed.

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demographic transition market conditions