direct marketing

Definition

The practice of delivering promotional messages directly to potential customers on an individual basis as opposed to through a mass medium.

Use direct marketing in a sentence

We did some direct marketing because we liked to have control over what we thought the people wanted to see.

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You should try and take on some direct marketing so that you know that your product will be visible to the public.

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My boss asked me to explore whether an email marketing campaign to specific customers would be an effective direct marketing method to increase sales.

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