disintermediation
Definition
The removal of an intermediary, or middleman, from a transaction or communication. An example is the option for a business to sell its product directly to consumers as opposed to retailers.
Use disintermediation in a sentence
“ We had decided to go with disintermediation as the optimal decision because we had not made any progress in a year. ”
“ I was glad that we allowed disintermediation to take place because I hated using a middle man and wanted to do it more straightforward. ”
“ They decided instead of dealing with a middle man such as Bed Bath and Beyond, they were better off going through disintermediation and selling their products directly. ”
