disintermediation

Definition

The removal of an intermediary, or middleman, from a transaction or communication. An example is the option for a business to sell its product directly to consumers as opposed to retailers.

Use disintermediation in a sentence

We had decided to go with disintermediation as the optimal decision because we had not made any progress in a year.

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I was glad that we allowed disintermediation to take place because I hated using a middle man and wanted to do it more straightforward.

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They decided instead of dealing with a middle man such as Bed Bath and Beyond, they were better off going through disintermediation and selling their products directly.

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disinflationary disinvest