direct premiums written

Definition

The complete number of insurance policy premiums written without taking into account those policies given to the reinsures. New accounts written by the insurance company are examples of direct premiums. These measure growth in the number of new clients the insurance company is contracting during a stated period. Opposite of renewal premiums.
Browse Definitions by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
direct play direct profit