halo effect

Definition

When a consumer does comparative research on two similar products and tries to make a decision on which is the best product to purchase for the quality and price listed.

Use halo effect in a sentence

You may want to try and find a way to make the halo effect work to the advantage of your business.

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You need to try and find any way you can to make the halo effect work in the benefit of your business.

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I did not like the halo effect because it was people focusing too much on things that were superficial and did not matter at all.

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