complementary good


A product that is typically used in conjunction with another product, such that a change in the demand for one product results in a change in the demand for the other. Printers and toner cartridges are examples of complementary products, in that lower demand for printers will be associated with lower demand for toner cartridges.

Use complementary good in a sentence

You may want to come up with a complementary good to offer so that you have another thing people will buy.

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They knew they were going to have to ride this wave, and take in the unpredicatable along with it. Being a complementary good meant that they would only be as successful as the product that went along with it.

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In online sales, it's important to up-sell complementary goods to buyers, because they may be more likely to buy add-ons that are used with the main item they are buying.

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