external environment


Also known as the operating environment, this refers to market conditions, economic and political issues on the local and national levels, demographic factors, and other forces outside of a business that affect the overall success of that business. The external environment creates both risks and opportunities for a company.

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The external environment was analyzed as we wanted to understand all variables that could potentially affect our projects likelihood of success.

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Western Union was once a highly profitable business with a growing global network; today many doubt its future propsects due to adverse external environment.

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Gas prices have been risen dramatically over the last 10 years as salaries have remained stagnant; these external environmental factors have caused consumers to purchase smaller or more fuel efficient cars.

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