market demand

Definition

The total demand for a product or service in the market as a whole. Market demand is calculated to determine at what level to set production output for a good or service, and to help to determine optimal pricing levels to maximize sales revenues.

Use market demand in a sentence

There was a market demand for the product and everyone was worried that they would not be able to get one.

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You need to be able to accurately assess the market demand so that you will know how much of your product to make.

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The market demand was steadily increasing and we wisely attributed this to the dramatic increase in affluence in the region.

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