market fragmentation


Separation of a market that is relatively uniform in character into different segments that have different preferences and demand patterns, each requiring different marketing approaches. The division of the cellular phone market into several divergent markets for different classes of smart phone is an example of market fragmentation.

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You should try and figure out the best way to use market fragmentation in your favor to get a better portfolio.

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There was a lot of market fragmentation going on and I wondered what impact that would have on some of the people.

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The market fragmentation was consistent with our market research that indicated there are distinct demographics that are the major purchasers or our goods.

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