area of dominant influence (ADI)

Definition

In the broadcast industry, a geographic area covered by a television or radio station. The Arbitron Company publishes data on Areas of Dominant Influence throughout the United States, which are used by advertisers to decide which television and radio stations will provide the targeted geographic marketing exposure.
Browse Definitions by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
area manager Argentine Peso