comparison shopping

Definition

To look for bargains by comparing prices at competing stores. Comparison shopping may also involve comparing features of competing products.

Use comparison shopping in a sentence

You may want to do some comparison shopping so that you know you are getting the best price you can.

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The comparison shopping style of our target demographic and target market customers influenced our decision to increase our advertising budget.

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Retailers are experiencing even greater pressure on margins as customers are increasing utilizing smart phone technologies as a means of comparison shopping.

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