convenience sampling

Definition

An approach to gathering data that uses a readily available sample group, such as all consumers who visit a store on a given day. In convenience sampling, no attempt is made to use a random sample or a sample that represents a specific subset of the population. Statisticians have a low opinion of convenience sampling.

Use this term in a sentence

You may want to use some convenience sampling if you want to get a good feel for how your product will go.

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The researchers' study would not be published in the peer reviewed journal, because they only performed a convenience sampling, thus their findings were not reliable.

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My boss asked each customer who came to our store how much they liked our product, but I believed this survey was not helpful to us because it was based only on convenience sampling.

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