cost per gross addition (CPGA)

Definition

A financial measurement, typically used by subscription-based service companies, of the incremental cost of acquiring new customers. The formula is:

CPGA = (cost of equipment + sales expenses)-equipment revenue/# of new subscribers.

Browse Definitions by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
cost of tender cost price