consumer buying behavior
Definition
The collective actions, including the searching, evaluation, selection, purchasing, consuming, disposing of products, taken by consumers in determining which goods and services hold the most value for meeting their wants and needs. Marketers study consumer buying behavior to determine the influence of psychological, sociological, demographical, and cultural factors have on buying decisions.
Use this term in a sentence
“ You should try and predict the consumer buying behavior so you know exactly how much of your product to produce. ”
“ There were many people in the organization that were assigned to reviewing consumer buying behavior in their market to gain perspective. ”
“ The consumer buying behavior of the American public became much more conservative when the layoffs began hitting every sector of the population. ”
