corporate image

Definition

The perception of a corporation held by the public based on how it is portrayed through branding, public relations efforts, news media, stakeholders, employees, labor unions and consumer advocacy organizations. Companies invest a substantial portion of marketing and advertising dollars to build and maintain a positive corporate image which is critical to their competitive standing.

Use corporate image in a sentence

You should always try to have the best corporate image you can have so that people will trust your company.

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Every time I head down to the corporate bathroom I am more than aware of my public and corporate image when I leave.

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The company wanted to focus on its brand, and connecting with its target market by solidifying the corporate image they possessed.

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corporate guaranty Corporate Income Fund (CIF)