driving forces

Definition

The internal and external factors that influence the decisions and policies an organization makes to stay competitive. Internal forces include core capabilities, employee turnover, product and technological innovation; external forces include economic conditions, competition, demographic changes, technological evolution, social trends, local and national politics, and environmental issues.

Use driving forces in a sentence

You should always know what any driving forces on your product are and be able to adapt with them if you need.

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They knew they had to change their HR policies. The driving forces behind it was the constant turnover within the organization, and lack of stability.

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Although Joyce had long thought that using social media to advertise her catering business was foolish, driving forces of the youth culture made her see the advantage.

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