market driven

Definition

Those organizational characteristics and performance that are influenced by market forces and adapted to meet changing market needs. Market driven organizations tend to focus on internal competencies that foster greater responsiveness to their customers and their target market.

Use market driven in a sentence

It was market driven and we all hoped that we would get where we needed to get to in the near future.

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You should always try to be as market driven as you can and be quick to adapt to any changes that come.

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The drive to cut costs, reduce staff and transform the company into a leaner firm was market driven and the board hoped the changes would increase their advantage over other firms.

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