A conscious or unconscious state of awareness or understanding of one's surroundings that exists within the mind and formed through sensory signals stimulated by current conditions, expectations and past memories. The confluence of complex sensory inputs often times creates a perception that is unreliable or unverifiable. In other words, it may not be based in reality.

Use perception in a sentence

The perception of the buyer is high so we are sure they are aware of their vast amount of alternative options.

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I had a different and more clear perception than everyone else and didn't think we should move forward with the hiring process.

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The marketing team recommended a campaign aimed at improving the consumer's perception of the company's philanthropic contribution to the community.

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