The explanation or justification of the basis for a particular business decision or strategy typically set forth in documentation that describes the purpose, the assumptions, the reasoning, and a concluding statement summarizing the logic behind the decision.

Use rationale in a sentence

The rationale used by the marketing manager to discontinue the lowest price line was that it was not our target market.

​ Was this Helpful? YES  NO 11 people found this helpful.

Bob thought the company's reasons for firing him would be unfounded, and when he heard their rationale for letting him go, he realized he was right.

​ Was this Helpful? YES  NO 7 people found this helpful.

When the CEO announced that twenty-percent of the workforce was being slashed, his rationale was that the demand for products had decreased and the company could no longer afford the extra workforce.

​ Was this Helpful? YES  NO 7 people found this helpful.

Show more usage examples...

Browse Definitions by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
rational decision making approach raw