rationale

Definition

The explanation or justification of the basis for a particular business decision or strategy typically set forth in documentation that describes the purpose, the assumptions, the reasoning, and a concluding statement summarizing the logic behind the decision.

Use rationale in a sentence

The rationale used by the marketing manager to discontinue the lowest price line was that it was not our target market.

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Bob thought the company's reasons for firing him would be unfounded, and when he heard their rationale for letting him go, he realized he was right.

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When the CEO announced that twenty-percent of the workforce was being slashed, his rationale was that the demand for products had decreased and the company could no longer afford the extra workforce.

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