corporate strategy


The overarching strategy of a company developed by its leadership that reflects its mission and core values in its goals and underlying business strategies for achieving them. The corporate strategy provides clear direction for all the business units working in concert to meet shareholder expectations while providing value to their customers and employees.

Use corporate strategy in a sentence

You should try and come up with a sound corporate strategy and do your best to follow it exactly if you can.

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The corporate strategy was executed perfectly and the vice president cited the perfect execution as the reason of their success.

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My company's corporate strategy was attacked because it gave too much to the shareholder and not enough to the customer; people thought it was insensitive.

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corporate stock corporate structure