customer analysis

Definition

The process of identifying and evaluating the distinguishing characteristics of a base of customers in order better understand their needs, purchasing behavior, value orientation and motivations for purposes of segmentation and target marketing. Customer data is continuously gathered through transaction data, customer feedback, focus groups, and product testing.

Use customer analysis in a sentence

Our customer analysis would tell us a lot of information about who was shopping with us and what their habits were.

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Our current customer analysis revealed that the majority of our consumers are baby boomers thereby helping to direct our advertising dollars more effectively.

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When trying to find the correct target audience for a new product, it is best to perform a customer analysis to determine the purchase behavior of different shoppers.

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