industry environment


The exterior forces which cannot be controlled by marketing but may have a significant impact on the success of the product offering including existing competition, the threat of new competition, price competitiveness, changes in consumer tastes and economic factors.

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The industry environment in the temporary employment industry has changed significantly as a result of employer mandated insurance contributions for large employers.

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The oil industry in the US has fallen into a dip and the industry environment will not be conducive to housing markets or retail sales in the areas where oil jobs are prevalent.

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While every fledgling entrepreneur seeks to create a great business plan for the niche they hope their enterprise will fill, taking into account trends and perceived obstacles, there are always going to be industry environment issues, such as overseas labor complications, and cultural issues, that no one can predict.

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