macroenvironment

Definition

The external elements that exist outside of a company's control that can significantly impact its performance and ability to compete in its marketplace. Examples of macroenvironment elements are the economy, government policy-making, technology, social conditions, and nature. For companies with a global foot-print, their exposure to macro environment elements is magnified.

Use macroenvironment in a sentence

You should always know how the surrounding macroenvironment will react to your factory and do nothing to damage it.

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As the company grew and reached out to foreign markets, it became more and more vulnerable in the turbulent macroenvironment of global politics.

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The analysts thought that the company was in great financial condition, but what they didn't foresee was the volatile macroenvironment that created a systemic risk to the entire industry.

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