market leader

Definition

A company that has achieved a dominate position in a particular demographic or geographic market as measured by its market share, brand recognition, customer loyalty, product usage, service capacity, or contributions to innovation.

Use market leader in a sentence

You should always strive to be the market leader so that you know you are getting the biggest piece of the pie.

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Our company has become a market leader due to innovative ideas and out-of-the-box thinkers that are the driving force in our ability to stay on top of the competition.

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I understand how ESPN became the market leader in sports reporting due to the quality and spread of their broadcast on all types of different sports compared to our local station's reports.

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