market opportunity


A potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a demographic group that has yet to be recognized by its competitors. For a market opportunity to exist, a company must be able to identify who its potential customers are, the specific needs that need to be met, the size of the market, and its capacity to capture market share.

Use market opportunity in a sentence

You need to make sure that you are looking for every possible market opportunity and taking advantage of them fully.

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Bob saw a market opportunity to create apps for his company to more easily use services before his competitors got to the market.

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United Widget is hoping to grasp a market opportunity that will allow them to offer a new type of widget that is more aerodynamic to a large group of new customers and to lock in a larger market share.

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market operator market opportunity analysis