market opportunity


A potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a demographic group that has yet to be recognized by its competitors. For a market opportunity to exist, a company must be able to identify who its potential customers are, the specific needs that need to be met, the size of the market, and its capacity to capture market share.
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
market operator market opportunity analysis