market opportunity analysis

Definition

An extension of the business planning process that focuses on identifying future opportunities and assessing the organization's financial, technological and competitive readiness to exploit them. The process includes identifying unmet or underserved customer needs, identifying target markets, assessing competitive advantages, and assessing the company's resource capacity in meeting the market's needs.

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You may want to do a full market opportunity analysis to try and figure out what the best way to proceed is.

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He was asked to run a market opportunity analysis for senior management. They would then review and try and develop their plan for the next year.

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My division vice president is an expert on business planning and was asked to prepare a market opportunity analysis for our new raincoat division in England.

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