market position


The competitive standing of a company or its products in a defined market as measured by units sold, revenue, distribution coverage, product usage, consumer perceptions. Companies can improve their market position through price competition, quality improvements, product innovation, increased or targeted distribution, or by influencing consumer perceptions through advertising and marketing.

Use market position in a sentence

I liked the current market position we were inbecause it was not too low and we were in good standing altogether.

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Hopefully, by next year our research and development team will guide us to hold the top market position in our industry.

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They were the market leader on the product and therefore had the best market position. They could control price because of this.

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