market segment

market screening
market segmentation

Definition

A group of consumers that share multiple characteristics, such as demographics, behavioral propensities, psychographic similarities, geographic relationships with unmet or underserved needs, that is large enough, and accessible enough to present a viable marketing opportunity for a business.

Recommended Articles from InvestorGuide.com

Related Videos

Featured Advertiser

advertise here

Nearby Terms

Popular 'Economy' Terms

Browse by Letter: #ABCDEFGHIJKLMNOPQRSTUVWXYZ