primary data

Definition

Data used in research originally obtained through the direct efforts of the researcher through surveys, interviews and direct observation. Primary data is more costly to obtain than secondary data, which is obtained through published sources, but it is also more current and more relevant to the research project.

Use primary data in a sentence

We had a lot of primary data that told us exactly where we needed help with our company and how to do it.

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The primary data that was the result of the research scientists findings was vital to our report as it provided useful information.

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John Smith collected the primary data and turned it over to his attorneys so they could proceed with his medical malpractice lawsuit.

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