forward integration

Definition

The expansion of a business' products and/or services to related areas in order to more directly fulfill the customer's needs.

Use forward integration in a sentence

There was a lot of forward integration that was happening and I thought it was really nice to see play out.

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You should try and always thing with forward integration so that you know you are heading on the right path.

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The forward integration was a natural expansion of our current services as we wanted to satisfy the customers wants and needs.

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