goodwill
Definition
An intangible asset which provides a competitive advantage, such as a strong brand, reputation, or high employee morale. In an acquisition, goodwill appears on the balance sheet of the acquirer in the amount by which the purchase price exceeds the net tangible assets of the acquired company.
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Related Terms
purchase acquisition, going-concern value, book value
'goodwill
' appears in the definitions of these terms on BusinessDictionary.compurchase acquisition, public relations, social capital, accounting policies, stockout costs, and 
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