goodwill

Definition
An intangible asset which provides a competitive advantage, such as a strong brand, reputation, or high employee morale. In an acquisition, goodwill appears on the balance sheet of the acquirer in the amount by which the purchase price exceeds the net tangible assets of the acquired company.




goodwill is ...
... part of the
Investor Relations subject.


Related Terms

purchase acquisition -  More
going-concern value -  More
book value -  More
asset, stockholders' equity, negative goodwill, purchase method, impairment charge, intangible cost


goodwill appears in the definitions of these other terms on BusinessDictionary.com

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