horizontal merger

Definition

Merger of two or more companies with similar product lines.

Use horizontal merger in a sentence

You may be involved in a horizontal merger and will need to make sure you end up on the right side.

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Consumers can expect much higher prices on cable and internet services due to the horizontal merger of Sprint and AT&T.

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The horizontal merger was great because we were able to collaborate and bounce ideas off each other to produce one optimal product.

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horizontal market vertical merger