The process of introducing a new product or service into the marketplace. also called rollout.

Use launch in a sentence

We were going to launch our campaign the following week, when we had all of our stuff ready to go.

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Everyone had been looking forward to the launch of the new game, and people had been camping outside of the store for weeks.

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A company can spend months working on a new product's marketing designs and rollout strategy before they launch the product into the retail marketplace.

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equally press coverage