life cycle

Definitions (2)

1. The normal stages that a product passes through: research and development, growth, expansion, maturity, saturation, and decline. In the research stage, there are no sales at all. In the growth stage, sales are slow and often need to be supplemented by heavy sales and advertising efforts. In the expansion stage, sales may grow more rapidly. In the maturity stage, sales start slowing down as most people who might want the product already have it. In the saturation stage, everyone who wants the product has it, and there are few opportunities for increasing sales. In the decline stage, sales fall and the product eventually becomes obsolete.
2. The stages of development for a property: pre-development, development, leasing, operating, and rehabilitation.

Use life cycle in a sentence

The life cycle of the animal was really interesting to learn about and it made us really happy to read.

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The product life cycle was demonstrated during the meeting as the logical financial analyst teamed up with the marketing manager to present.

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My boss is an expert on the life cycle of new cell phones and has researched and brought many new products to market all the way through to market saturation.

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