A measure of the ability of a security to be bought and sold. If there is an active marketplace for a security, it has good marketability. Marketability is similar to liquidity, except that liquidity implies that the value of the security is preserved, whereas marketability simply indicates that the security can be bought and sold easily.

Use marketability in a sentence

I thought the product had a lot of marketability and would work really great in the marketplace for everyone around.

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You need to make sure that your company has high marketability so that people are always talking about it in a good way.

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The solar panels being sold have excellent marketability because many people are looking to make their homes more efficient and sustainable.

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