market research

Definition

The collection and analysis of information about consumers, market niches, and the effectiveness of marketing programs.

Use market research in a sentence

I have been working for my current company doing market research and other tasks for well over five years, and i love my job.

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My boss asked me to take charge of our company's burgeoning market research program to analyze how best to sell to millennials and women.

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The consulting agency performs market research for companies looking to expand abroad by determining the potential customers and size of the market.

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