market segmentation

Definition

A marketing technique that targets a group of customers with specific characteristics.

Use market segmentation in a sentence

The new store in the mall has accomplished market segmentation by appealing to the teens and young adults that play video games.

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My boss is a big fan of market segmentation, and asked me to figure out how to make sure our products would appeal to millennials, urban dwellers, and dog owners.

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Many experts and analysts have debated whether there exists significant market segmentation with Google's Android release schedule considering the preponderance of low-end devices that are not compatible with newer versions of it.

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