mass customization

Definition

Mass production of goods with differing individual specifications through the use of components that may be assembled in a number of different configurations. Mass customization is a cost-efficient way of offering some of the benefits of customization.

Use mass customization in a sentence

You may want to allow mass customization on your product so that people can get exactly what they want from it.

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The mass customization of the auto maker scion was especially useful in our benchmarking strategy to understand the industry fully.

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We adopted a mass customization model after focus groups gave us feedback on what customers were looking for, and the results have been quite satisfactory.

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