mass production

Definition

The manufacture of a product on a large scale. The mass production of items is often done by using an assembly line, or another efficient means of production. The process is often carefully determined, to try to produce the greatest quantity of items while using the fewest resources (such as labor and/or time). Mass production has become popular since the assembly line became prominent in the 1900s, although the process embodies principles of efficiency that have been around much longer.

Use mass production in a sentence

You should try and use a mass production strategy when you need to make a lot of a product very quickly.

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By outsourcing the mass production of widgets to the untapped labor market in South America, we were able to pay 3 cents less a unit.

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The most profitable method of making any consumer product is to develop a process where the product can be made using mass production technology.

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white label product mass customization